Natural Search Traffic is still 60% just about all traffic & you is going to pay more per click in advertising when your site is not optimized. And if you need more closely "elbow grease" use household cleaners like Windex to cause you to get up those tougher spots. http://Richmondspca.net/__media__/js/netsoltrademark.php?d=penzu.com%2Fpublic%2Fefdcaf5d56718a23