In the concept of digital marketing, the operation of buying and selling online advertising has become increasingly automated, efficient, and data-driven. One of the key components facilitating this transformation could be the what is an ad server. Ad exchanges play a pivotal role in programmatic advertising by connecting advertisers and https://felixskbt15826.techionblog.com/30591994/what-is-an-ad-exchange-a-comprehensive-guide-to-digital-advertising