The jeweler create its own watchmaking Heart in Switzerland in the nineteen eighties and in 2000 purchased the independent high-horology ateliers of Daniel Roth and Gerald Genta (the latter founded because of the legendary watch designer who contributed the Bulgari Bulgari), incorporating their know-how in to the parent Bulgari brand. https://swissautomaticwatchmen.blogspot.com/2025/06/time-styled-your-way-affordable-swiss.html